Foundcoo joins the Italian Chamber of Commerce in Hong Kong for a practical Coffee & Chat exploring how AI tools discover, compare and recommend businesses.

Google Search Console now provides dedicated reporting for generative AI visibility. Learn what the report measures, its limitations and how to connect AI impressions with enquiries and revenue.

E-commerce growth is not just about launching a website. For physical retailers moving online and brands expanding across Asia or global markets, success depends on the systems behind the store: custom development, API engineering, PIM, OMS, 3PL integration, data architecture, analytics, and marketing infrastructure working together.

AI search is changing how buyers discover and compare businesses. This article explains why visibility is no longer just an SEO issue, but a marketing intelligence challenge — and how Claryx helps teams understand competitors, content gaps, website performance, and AI search opportunities in one clear view.

Online communities are no longer just places where people chat, share opinions, or ask casual questions. They have become discovery engines. They influence what people trust, what they search for, which brands they consider, and increasingly, what AI tools may surface in response to buyer questions.

Paid ads are not failing but their role has changed. Large Language Models (LLMs) like ChatGPT, Gemini, and Perplexity now answer user questions before users click ads. Understanding this shift is the difference between scaling efficiently and burning budget.

For the past few months, one LinkedIn tactic has spread faster than almost any other: “Comment strategy and I’ll DM you the framework.”; “Drop a 🔥 to get the playbook.”; “Comment yes and I’ll send the guide.” On the surface, it works. Posts get more comments. Reach increases. Visibility spikes.

For years, search visibility followed relatively stable rules. Rankings moved slowly, tools agreed with each other, and marketers could track progress with confidence. AI-driven search has changed that. AI systems are highly inconsistent when recommending brands, products, and services - even when asked the same question multiple times.

Email remains one of the most dependable digital channels for B2B organisations, technical companies, and SMEs. But success today isn’t about just sending messages — it’s about sending the right message, at the right frequency, to the right people.

In 2025, Google confirmed three core updates (March, June, December) and one spam update (August). Core updates usually reshuffle rankings across many industries; spam updates are more like enforcement against rule-breaking patterns (often at scale).

In 2025, the B2B sales cycle is more complex than ever. Longer buying journeys, siloed data, and fragmented communication between sales, marketing, and operations teams have led to missed opportunities and bloated pipelines. Enter Revenue Operations (RevOps).

When we say “AI is reshaping marketing,” it's no longer hype—it’s reality. From text and image generation to automated campaigns and customer-facing chatbots, AI is transforming how and what marketers do. Here’s a fully updated, future-proof guide that aligns with AI Mode and AI Overviews—crafted for real business results.

The way people search is changing—and so should your content strategy. Google has recently introduced AI Overview and AI Mode, two features powered by its Gemini models that represent a massive shift in how users interact with search. While they may seem like minor updates on the surface, they’re transforming the entire search journey—from how people ask questions to where they click (if they click at all).

Google has recently launched two game-changing features: AI Overviews and AI Mode, powered by its advanced Gemini models. These shifts aren’t just technical tweaks—they’re transforming how users discover and interact with information online. Here’s why businesses, especially B2B and industrial brands, need to adapt now.

What happens when a one-person team, armed with AI, creates a national TV commercial in under 72 hours—for less than the cost of a LinkedIn ad campaign? Welcome to the age of AI-generated advertising.

We’re thrilled to share some exciting news—Foundcoo has been named the top digital marketing agency in Hong Kong by Happy Hongkonger, a trusted local guide that spotlights outstanding businesses across the city. This recognition is a proud moment for our entire team, and it reinforces our mission to support B2B companies across Asia-Pacific with marketing strategies that truly work.

We’re thrilled to share some exciting news — Foundcoo Limited has been recognized as a 2025 Manifest Award Winner! Foundcoo has been featured as one of The Manifest’s Most Reviewed Companies and officially named a Leader in Singapore for SEO Agency Services.

In 2025, PPC advertising remains a powerhouse for businesses looking to gain a competitive edge. Although PPC campaigns can exist across multiple platforms—including Google, Bing, Facebook, LinkedIn, and more—Google Ads often stands out as the most popular and effective PPC channel due to Google’s dominance as the world’s most widely used search engine. 

Staying ahead of trends is the key to thriving, not just surviving in this fast-paced digital ecosystem, that we are in. That’s why, at Foundcoo, we’ve dedicated ourselves to monitoring shifts in the digital marketing landscape to provide innovative solutions for our clients.

In 2024, web design continued to evolve, blending technology, aesthetics, and user experience into a cohesive strategy that drives online success. For manufacturers, B2B companies, and SMEs looking to enhance their digital presence, keeping up with the latest web design trends is critical. A strong website is no longer just a digital storefront—it’s a primary channel for customer engagement, lead generation, and establishing authority in competitive markets.