Insight & Articles

Welcome to our comprehensive articles hub – your go-to source for insightful perspectives from industry experts on market trends, evolving dynamics, and the intricate nuances of consumer behaviour.

B2B, Business, Marketing, Strategy, Business Organization, B2B Sales, Marketing Automation, AI, Revenue Operations Mauro Berno B2B, Business, Marketing, Strategy, Business Organization, B2B Sales, Marketing Automation, AI, Revenue Operations Mauro Berno

Boost B2B Revenue with AI-Powered RevOps in 2025

In 2025, the B2B sales cycle is more complex than ever. Longer buying journeys, siloed data, and fragmented communication between sales, marketing, and operations teams have led to missed opportunities and bloated pipelines. Enter Revenue Operations (RevOps).

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B2B, Business, Marketing, Strategy, Business Organization, B2B Sales, Marketing Automation, AI Mauro Berno B2B, Business, Marketing, Strategy, Business Organization, B2B Sales, Marketing Automation, AI Mauro Berno

AI & Generative AI in Marketing: The Now & Next

When we say “AI is reshaping marketing,” it's no longer hype—it’s reality. From text and image generation to automated campaigns and customer-facing chatbots, AI is transforming how and what marketers do. Here’s a fully updated, future-proof guide that aligns with AI Mode and AI Overviews—crafted for real business results.

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