How Google’s AI Overviews & AI Mode Impact SEO
Google’s AI Overviews & New AI Mode: What It Means for Your Digital Strategy
Google has recently launched two game-changing features: AI Overviews and AI Mode, powered by its advanced Gemini models. These shifts aren’t just technical tweaks—they’re transforming how users discover and interact with information online. Here’s why businesses, especially B2B and industrial brands, need to adapt now.
What Are the New Features?
AI Overviews provide concise, AI-generated summaries at the top of search results for complex queries. Used by over 1 billion users best queries, they reduce the need to click through to websites.
AI Mode, currently in Search Labs in the U.S., delivers a chatbot-like experience: multimodal search with follow-up questions, voice support, visual cues, and “deep search” for multi-part queries.
Both features may now include ads, and their growth is already affecting click-through rates significantly.
Why This Matters for Your Business
Decline in Organic Traffic - Businesses relying on traditional SEO are seeing up to a 70% drop in clicks as users get summaries without visiting their sites.
New Analytics to Track - Google has confirmed that AI Mode clicks and impressions are included in Search Console’s reports—so your metrics may suddenly shift.
Voice & Visual Search Are Growing - With Search Live allowing conversation and camera-based queries, optimizing for multimodal content is becoming essential.
How to Adapt Your Strategy
1. Answer Engine Optimization (AEO)
Focus on clear, concise answers that directly address user queries. Use structured data to improve odds of being included in AI summaries.
2. Deep, Authoritative Content
AI Mode favors rich, multi-faceted articles that satisfy follow-up questions. Expand pillar content with context, subtopics, and supporting detail.
3. Multimodal Content
Include images, infographics, and transcripts to align with voice and visual search. Ensure content is accessible and comprehensive.
4. Monitor New Metrics
Track shifts in impressions and clicks using Search Console. Look at conversion rates—not just traffic—to assess content quality.
5. Diversify Your Channels
Reduce reliance on Google Search. Boost presence across LinkedIn, YouTube, industry forums, and targeted advertising to stay in front of your audience.
Foundcoo’s Approach
At Foundcoo, we help industrial-B2B clients turn these challenges into opportunities:
• Conduct AEO-focused audits to align content with AI Overviews.
• Develop deep pillar content that meets AI Mode’s demand for multi-layered insight.
• Optimize site structure, technical SEO, and structured data to improve visibility in AI-driven search.
• Diversify content channels—social, email, paid—to maintain lead flow even if Search clicks dip.
Final Thought: Google’s AI Overviews and AI Mode signal a pivot from “search” to “answers.” The brands that win will be those who embrace structured, authoritative content—across formats and channels—and stay adaptable in this AI-first era.
➡️ Need help optimizing for AI-powered search? Reach out to Foundcoo to future-proof your digital strategy.
