Insight & Articles
Welcome to our comprehensive articles hub – your go-to source for insightful perspectives from industry experts on market trends, evolving dynamics, and the intricate nuances of consumer behaviour.
Boost B2B Revenue with AI-Powered RevOps in 2025
In 2025, the B2B sales cycle is more complex than ever. Longer buying journeys, siloed data, and fragmented communication between sales, marketing, and operations teams have led to missed opportunities and bloated pipelines. Enter Revenue Operations (RevOps).
AI & Generative AI in Marketing: The Now & Next
When we say “AI is reshaping marketing,” it's no longer hype—it’s reality. From text and image generation to automated campaigns and customer-facing chatbots, AI is transforming how and what marketers do. Here’s a fully updated, future-proof guide that aligns with AI Mode and AI Overviews—crafted for real business results.
How to Adapt SEO for Google’s AI Overview & AI Mode
The way people search is changing—and so should your content strategy. Google has recently introduced AI Overview and AI Mode, two features powered by its Gemini models that represent a massive shift in how users interact with search. While they may seem like minor updates on the surface, they’re transforming the entire search journey—from how people ask questions to where they click (if they click at all).
How Google’s AI Overviews & AI Mode Impact SEO
Google has recently launched two game-changing features: AI Overviews and AI Mode, powered by its advanced Gemini models. These shifts aren’t just technical tweaks—they’re transforming how users discover and interact with information online. Here’s why businesses, especially B2B and industrial brands, need to adapt now.
The $2K AI Ad That Aired During the NBA Finals
What happens when a one-person team, armed with AI, creates a national TV commercial in under 72 hours—for less than the cost of a LinkedIn ad campaign? Welcome to the age of AI-generated advertising.
Foundcoo Named Top Digital Marketing Agency in Hong Kong
We’re thrilled to share some exciting news—Foundcoo has been named the top digital marketing agency in Hong Kong by Happy Hongkonger, a trusted local guide that spotlights outstanding businesses across the city. This recognition is a proud moment for our entire team, and it reinforces our mission to support B2B companies across Asia-Pacific with marketing strategies that truly work.