The $2K AI Ad That Aired During the NBA Finals
From $2K to Prime Time: What an AI-Generated NBA Ad Means for Your Brand
AI-powered video production is here—and it’s flipping the advertising playbook.
The Game-Changing Moment
What happens when a one-person team, armed with AI, creates a national TV commercial in under 72 hours—for less than the cost of a LinkedIn ad campaign?
Welcome to the age of AI-generated advertising.
During the NBA Finals, millions of viewers unknowingly witnessed a new era in brand storytelling: a quirky, surreal, entirely AI-generated commercial by Kalshi, built using Google’s Veo 3. No big agency. No full production team. Just creativity, code, and an editing app.
This wasn’t just an ad. It was a wake-up call.
How It Was Made—And Why It Matters
The creator, an “AI filmmaker,” generated 300–400 video iterations using text prompts fed into Google’s Veo 3. With just a few days of work and clever editing tools like CapCut and Adobe Premiere Pro, the final 15 clips were stitched together to create a broadcast-ready ad.
The cost? Just around $2,000—a 95% reduction compared to a traditional TV spot.
Scenes included:
• A cowboy hat–wearing grandfather walking a chihuahua
• An alien chugging beer
• A woman swimming in a pool of eggs
Absurd? Yes. Viral? Absolutely.
Why This Matters:
• Speed: AI slashes production time from weeks to hours.
• Cost-efficiency: No more massive studio fees or complex logistics.
• Creativity Amplified: AI can generate multiple concepts, letting human creatives select the best.
Why Brands Should Care
This isn’t a trend to watch. It’s a tool to wield—now.
AI is reshaping:
• Cost structures: Your video budget can go 5x further.
• Production timelines: From months to days.
• Creative limits: If you can imagine it, AI can prototype it.
But here’s the catch: without human strategy, it’s just noise.
That’s where we come in.
The Foundcoo Perspective
We don’t see AI as a replacement—it’s an amplifier. Our team at Foundcoo blends human insight with AI efficiency to deliver:
• AI-assisted content creation: From AI agents, to content creation and visuals.
• Generative Ad Testing: Rapid prototyping of ad creatives with A/B simulations.
• Predictive Performance: Using AI to forecast how content will perform before you even launch it.
We’re helping brands go from idea to execution faster, while keeping strategy and story at the core.
Ready to Join the AI Revolution?
This isn’t the future of marketing. It’s right now. Whether you’re an enterprise looking to scale creative output or an SME curious about AI automation, Foundcoo will get you ahead of the curve—with substance, not just sizzle.
📩 Book a strategy call to explore how AI can reshape your marketing today.
Let’s take your ideas from imagination to execution—at speed, at scale, and with purpose.
