The way people search is changing—and so should your content strategy. Google has recently introduced AI Overview and AI Mode, two features powered by its Gemini models that represent a massive shift in how users interact with search. While they may seem like minor updates on the surface, they’re transforming the entire search journey—from how people ask questions to where they click (if they click at all).

Google has recently launched two game-changing features: AI Overviews and AI Mode, powered by its advanced Gemini models. These shifts aren’t just technical tweaks—they’re transforming how users discover and interact with information online. Here’s why businesses, especially B2B and industrial brands, need to adapt now.