Foundcoo to Lead ICC Coffee & Chat on AI Visibility
Would ChatGPT recommend your business if a potential customer asked for the best supplier, service provider or partner in Hong Kong?
That is the question at the centre of the upcoming ICC Coffee & Chat: “Would ChatGPT Recommend Your Business? – How AI Is Deciding Who Gets Found in Hong Kong”, taking place on Tuesday, 22 September 2026, at the Italian Chamber of Commerce in Hong Kong and Macao.
The one-hour session will be led by Mauro Berno, Founder & CEO of Foundcoo, and will explore how AI-powered discovery is changing the way customers find, compare and evaluate businesses before they ever visit a website or speak to a sales team.
From Search Engines to Answer Engines
For years, businesses have focused on ranking on Google.
Today, potential customers are increasingly asking tools such as ChatGPT and Perplexity direct questions:
Who are the best suppliers in Hong Kong?
Which company can solve this particular problem?
Which service provider should I consider?
What are the best options for my requirements?
How do these companies compare?
Instead of showing ten blue links, AI can synthesise information and present a much shorter set of options.
That creates a new challenge for businesses:
It is no longer enough to be online. Your company also needs to be understood, trusted and discoverable by the systems helping buyers make decisions.
The session builds on Foundcoo’s research published in the ICC Business Report, “From Search Engines to Answer Engines: The New Rules of Business Visibility,” and turns the shift toward AI-assisted discovery into practical actions businesses can take.
What Will the Session Cover?
Rather than approaching AI search as another technical marketing trend, the Coffee & Chat will focus on the commercial question behind it:
When somebody asks AI for a company like yours, what determines whether your business is included in the answer?
The discussion will explore:
Whether AI tools can currently find and correctly describe your business.
Where tools such as ChatGPT draw information from when recommending companies.
Why ranking on Google and being cited by AI are not exactly the same thing.
How websites, third-party sources and wider digital authority influence AI visibility.
What businesses can do now to improve their chances of being discovered.
How both B2B and consumer-facing companies should think about this new search behaviour.
Attendees will also leave with four practical actions they can apply immediately to check and improve their own AI visibility.
Why This Matters for Hong Kong Businesses
AI-assisted discovery is particularly relevant when customers are researching suppliers, professional services, specialist businesses or companies they may not already know by name.
A potential customer may never type your exact company name into Google.
Instead, they may ask:
“Which companies in Hong Kong can help with this?”
If your competitors are clearly understood and supported by stronger digital evidence, they may enter the consideration set before your business does.
That makes AI visibility more than an SEO issue.
It affects brand discovery, reputation, competitive positioning and ultimately the opportunity to be considered by potential customers.
Event Details
Event: ICC Coffee & Chat | Would ChatGPT Recommend Your Business?
Date: Tuesday, 22 September 2026
Time: 9:00–10:00 AM
Registration: From 8:45 AM
Speaker: Mauro Berno, Founder & CEO, Foundcoo
Venue: Italian Chamber of Commerce in Hong Kong and Macao, Unit 1102-03, 11/F, 299QRC, 299 Queen’s Road Central, Sheung Wan, Hong Kong
ICC Members: Complimentary admission
Non-Members: Check the registration page for current ticket availability.
In Hong Kong? Join Us for Coffee and a Practical Conversation About AI Search
If your customers are beginning to use ChatGPT, Google AI, Perplexity and other AI tools to research businesses, suppliers or professional services, this is a conversation worth joining.
No hype. No prediction about what AI might do five years from now.
The session will focus on what is already changing today, how to check whether your company is being found, and what you can realistically do about it.
Spaces are limited, so check current availability and register through the Italian Chamber of Commerce.
Would ChatGPT recommend your business? Come and find out.