Client: TMC Solutions

Industry: Manufacturing of Product Reliability Testing Equipment (Shock, Vibration, Centrifuge, Drop Test Systems)

Services Provided: Website Design & Development, SEO, AI-SEO, Social Media Channel Setup & Management (LinkedIn & YouTube), Google & Yandex Advertising, Ongoing Website & Social Media Management

Project Objective: Create an engaging digital presence from the ground up, build brand visibility in key industrial markets, and generate qualified leads for TMC’s high‑precision testing solutions.

TMC Solutions had an established product portfolio of high‑performance reliability‑testing systems (shock test systems, motion simulators, centrifuges, etc.)—spanning aerospace, automotive, electronics and construction sectors. But their digital presence did not reflect their technical leadership. They lacked a modern website tuned for conversion, had minimal social media engagement in B2B industrial spheres, and were not leveraging paid search platforms (notably Google and Yandex) to attract international buyers. The brand had strong engineering credibility, yet insufficient digital traction and lead‑flow to support growth ambitions.

The Challenge

TMC Solutions approached Foundcoo with a clear mandate: build an online presence reflecting their engineering proficiency and convert that presence into meaningful outreach from industrial buyers. Although TMC had strong service offerings and domain expertise, they lacked unified digital channels, had no coordinated social strategy, and were not leveraging digital advertising across search and regional networks like Yandex. Their brand visibility was low, and lead generation inconsistent.

Our Approach

Foundcoo deployed a full‑funnel digital strategy tailored to TMC’s technical buyer‑audiences and geographies:

Website Development: We built a responsive, performance‑optimized website that clearly communicates TMC’s value proposition, product capabilities, industry references and conversion pathways. Messaging and visuals were aligned to engineers, procurement leads and technical buyers.
Social Media Channel Setup & Management: We launched and now manage TMC’s LinkedIn and YouTube channels. On LinkedIn, we post engineering‑focused thought leadership, case‑study highlights and industry news. On YouTube, we publish product demo videos, service walkthroughs and reliability‑analysis insights.
Paid Advertising (Google & Yandex): We designed and executed targeted search and display campaigns across Google and Yandex platforms, focusing on buyers in key markets (Asia‑Pacific, Russia/CIS) and niche testing‑equipment searches. Dedicated landing pages were created for each product line and market segment.
Ongoing Website & Social Maintenance: Beyond launch, we continuously optimize, track analytics, update content, refine targeting and ensure TMC’s digital presence scales with their business.

Results & Impact

Since the implementation of the full‑stack digital strategy:

Brand Visibility: TMC’s brand visibility increased by over 450% within the first 6 months. This was driven by optimized on-site SEO, consistent content delivery on LinkedIn, and video exposure on YouTube. The new website elevated credibility, while high-ranking pages attracted organic traffic from previously unreached markets.
Lead Generation: The combination of targeted landing pages, CRO-driven web architecture, and multi-platform lead magnets resulted in a 3.2x increase in qualified inquiries compared to pre-campaign benchmarks. These included RFQ submissions, product demo requests, and direct emails from buyers in sectors like aerospace, defense, and electronics.
Digital Reach: Social channels gained traction—LinkedIn followers grew steadily and YouTube content began to engage deeper industry segments.
Paid Media Efficiency: Google & Yandex campaigns delivered consistent performance, reaching niche regional markets previously untapped by TMC.

Why It Works

The success comes from aligning digital assets to TMC’s highly technical solutions and industrial buyer behaviours: a website built for engineers, social content speaking their language, ad campaigns reaching niche search intent.

In short: credibility + clarity + conversion = growth.

Takeaway for Your Business

If your company offers complex technical solutions and lacks digital momentum, consider this roadmap: build a strong foundation (site + social), speak your audience’s language, amplify via targeted ads, and maintain rigorously. At Foundcoo, we specialise in making that happen for industrial B2B brands.

📩 Want to explore how we can help your brand too? Let’s talk.

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