Siemens PLM: Accelerating B2B Growth with LinkedIn Marketing
Client: Siemens PLM
Industry: Engineering Software / Product Lifecycle Management
Services Provided: LinkedIn Lead Generation Campaign, LinkedIn Advertising
Project Objective: Drive qualified B2B leads and expand brand presence across the APAC region.
When Siemens PLM sought to elevate its brand presence and generate qualified leads across the APAC region, they turned to us for a bespoke social‑media campaign rooted in precision, performance, and industry relevance.
Understanding the Challenge
Operating in the engineering‑software space, Siemens PLM targets decision‑makers—engineers, product managers, and senior technical buyers—who aren’t easily reached through generic ad campaigns. Their requirements: genuine brand authority, messaging that speaks to complex workflows, and conversions from intent through awareness.
Our Strategic Leap
At Foundcoo, we designed a LinkedIn‑first strategy aligned with Siemens’ goals of lead generation and brand elevation. Key components included:
Tailored messaging: We crafted posts, sponsored content, and lead‑gen assets designed to resonate with the engineer‑manager persona in APAC.
LinkedIn advertising execution: Sponsored content and Lead Gen Forms rolled out across targeted geographies. Real‑time bidding, creative testing and audience refinement kept the campaign sharp.
Continuous optimization: Through A/B testing of ad formats, message variants and targeting segments, we refined click‑through and conversion rates week over week.
This project showcased how Foundcoo’s B2B social expertise and performance marketing approach can deliver both immediate leads and long-term brand impact — especially in complex, high-value industries like engineering software.
What Happened?
The results speak for themselves:
📈 Growth rate: 2X increase in lead volume
🚀 180% overperformance compared to baseline targets
👥 3X new LinkedIn followers in the key APAC region
📣 Engagement uplift: +35%
Why This Worked
This campaign succeeded because we didn’t just advertise—we built conversation, relevance and trust. By addressing the specific needs of Siemens’ audience and aligning ad formats with user behaviour on LinkedIn, we turned clicks into conversations and followers into pipeline.
Takeaway for Your Business
If your brand operates in a complex B2B environment, here’s what matters:
Develop hyper‑targeted messaging suited to your niche audience.
Use platform strengths (like LinkedIn Lead Gen Forms) to convert intent.
Optimize actively—testing creatives, bids, and segmentation.
Combine brand building AND lead generation for sustained growth.
At Foundcoo, we bring strategy, creative and performance together, so brands like Siemens PLM don’t just reach audiences—they engage them meaningfully and convert them into results.
Want to explore a similar approach? Let’s talk and see how we can tailor a campaign aligned with your industry nuances.
