Client: EGN Peer Network

Industry: Executive Networking / Membership Services

Services Provided: Website Design & Development, SEO, Email Marketing, Subscription Checkout System

Project Objective: Strengthen brand recognition in the APAC region and drive online membership sign-ups through a seamless digital experience.

When EGN Peer Network—a leading executive‑peer‑group platform—decided to scale across the Asia‑Pacific region, they engaged Foundcoo to transform their digital presence and membership funnel. With a clear objective to strengthen brand recognition and drive online sign‑ups, EGN required an upgraded website, streamlined subscription system, and intelligent marketing approach.

The Challenge

EGN Peer Network had a strong reputation among executives, but their digital footprint was not reflective of their premium positioning. Their website lacked modern UX, their subscription process required too many steps, and their marketing efforts weren’t optimized for high‑intent APAC audiences. Executives visiting the site were not converting at the rate required for growth.

Our Strategic Solution

Foundcoo designed an integrated solution tailored for EGN’s unique membership business:

Website Design & Development: We delivered a refined and intuitive site experience with clear messaging, executive‑focused visuals, and friction‑free navigation to guide busy professionals quickly to the right offering.
Custom Subscription Checkout System: A chart‑based comparison tool helped members easily evaluate plan features, while an online checkout flow reduced drop‑off and sped up conversion.
SEO & Localisation: We implemented on‑page SEO, technical enhancements and geo‑targeted content to attract high‑intent traffic in key APAC markets.
Email Marketing Automation: Lead nurturing sequences and campaign‑based newsletters kept prospects engaged, guided them through the funnel, and encouraged membership commitments.

Results & Impact

The outcomes speak volumes:

Brand visibility up by 500%
Organic traffic increased by 250%
Lead generation tripled 3X
ROI leapt to 600%

EGN now operates online as a scalable, subscription‑ready platform—efficiently converting executives across Asia.

Why This Worked

Our success stems from aligning digital strategy with user‑behaviour. Executives look for clarity, speed and trust. By designing for that audience, building authority with SEO, and automating funnels, we moved EGN from static presence to dynamic growth engine.

Takeaway for Your Business

If you’re in a niche, membership‑driven or high‑value‑B2B market, the formula is simple: refine your user journey, optimise for intent, and build automation that scales. At Foundcoo, we specialise in turning complex challenges into growth systems—so your brand stands out and performs.

Ready to explore how this works for you? Let’s talk.

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