TRIFLEX: Building a Stronger Digital Presence Across APAC
Client: TRIFLEX
Industry: Construction & Waterproofing Solutions
Services Provided: Website Design & Development, SEO, Social Media Management, Google Ads (PPC)
Project Objective: Increase brand recognition in the Asia-Pacific region,
educate the market on TRIFLEX’s solutions, and drive qualified lead generation.
When TRIFLEX set out to grow beyond its strong European footprint and take hold of the Asia‑Pacific market, they partnered with Foundcoo to architect a full‑stack digital transformation. Their goal? Build market awareness, educate new regions about high‑performance waterproofing solutions, and generate qualified business leads.
The Challenge
TRIFLEX, a trusted name in high-performance waterproofing systems, wanted to expand its visibility across the APAC region. While the brand had a strong legacy in Europe, it needed a localized, digital-first approach to effectively communicate its value and attract new business in Asia.
Our Approach
Foundcoo developed a fully integrated strategy tailored for the region’s digital behavior and competitive landscape:
Website Design & Development: A clean, responsive website designed to showcase TRIFLEX’s technical expertise while driving inquiries.
SEO: APAC-focused keyword optimization, technical SEO enhancements, and targeted content to increase organic visibility in local markets.
Social Media: Regional content strategy to build trust and highlight use cases, with a strong focus on LinkedIn for B2B engagement.
Google Ads (PPC): Geo-targeted campaigns in key APAC countries, optimized for high-conversion landing pages and measurable ROI.
Through smart digital strategy and region-specific execution, Foundcoo helped TRIFLEX establish its brand in new markets and generate meaningful, qualified leads that fuel long-term growth.
Results That Speak
Our integrated approach delivered standout outcomes:
Brand visibility increased by 200%
Conversion rate improved by 150%
Campaigns out‑performed initial targets by 220%
Lead volume rose to 3X the pre‑campaign baseline
These results transformed TRIFLEX from a regional player to a digitally‑savvy brand driving growth across APAC.
Why It Worked
The success came from synergy: marrying brand credibility with performance-driven digital tactics. By adapting messaging for local markets, making the website user‑centric and conversion‑ready, and aligning social & ad strategies to B2B behaviour, we didn’t just raise awareness—we triggered action.
What It Means for You
If your business serves industrial, technical, or niche audiences and is looking to scale internationally, this case offers a roadmap: focus on user wheels instead of just clicks; localize with laser precision; build authority; then convert the interest into measurable business leads. At Foundcoo, we specialise in delivering exactly that—growth that’s both visible and valuable.
Ready to redefine your digital presence and unlock growth across new markets? Let’s talk.