Yandex Advertising

Dominate East Europe and CIS Markets with Foundcoo

Yandex Advertising is a powerful performance marketing solution designed to help businesses achieve their goals by reaching their ideal audience in East Europe, CIS countries, and beyond. With over 100 million daily users, Yandex offers unparalleled reach through its diverse platforms and ad formats, ensuring cost-effective campaigns that drive measurable results. Easy-to-use tools and machine learning-assisted analytics make it simple to connect with customers at every stage of the sales funnel, from brand awareness to conversions and retargeting.

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Foundcoo_Yandex Ads

Why Choose Yandex Advertising?

Yandex Advertising empowers businesses to connect with audiences across Russia, East Europe, and CIS regions through precise targeting, flexible ad formats, and advanced analytics. Key benefits include:

  • Massive Reach: Over 100 million daily users across Yandex Search, Yandex Services (Maps, Mail, Music, etc.), and thousands of partner sites in the Yandex Advertising Network (YAN).

  • Diverse Ad Formats: Search ads, display, video, mobile, and more, tailored to engage users effectively at any level of the sales funnel—whether building awareness, engaging potential customers, or fostering emotional connections with your brand.

  • New Audience Access: Over 65% of YAN visitors are unique, not overlapping with Yandex Search users, allowing you to tap into new markets. [Source: Yandex research]

  • Precise Targeting: Yandex’s machine learning algorithms, powered by Crypta technology, deliver ads to users with known interests in your products or services, optimizing contact at the right price.

  • Budget Security: Yandex’s antifraud protection filters out fake clicks and invalid impressions, ensuring your budget targets real users. Strict visibility standards require at least 50% of a banner to be visible for 2+ seconds.

  • Profitable Investments: Data-driven formats, display settings, and analytics ensure high ROI, making Yandex an essential tool for businesses of any scale or industry.

Yandex Direct:
Precision Search Advertising

Foundcoo_Yandex Direct

Yandex Direct is Yandex’s core pay-per-click (PPC) platform, enabling businesses to display contextual ads in Yandex search results and on partner websites. It’s ideal for targeting users with high purchase intent in East Europe and CIS. Key features include:

  • Keyword Targeting and Bid Management: Create dynamic campaigns with automatic ad generation and adjust bids based on user demographics or previous site interactions.

  • Performance Analytics: Track impressions, clicks, conversions, and ROI to optimize campaigns for maximum impact.

  • Automatic Strategies: Choose strategies to maximize clicks, maintain a specific conversion price, or optimize ROI, ensuring ads align with your business goals.

  • Cross-Device Reach: Ads reach users on desktops, tablets, and mobile devices, covering an audience of 34 million users across Yandex’s search and partner sites.

Yandex Direct’s auction-based system ensures cost-effective ad placement, with no fixed CPC, allowing businesses to achieve measurable results like orders, app installs, or form submissions.

Yandex Advertising Network: Expansive Display Reach

Foundcoo_Yandex Advertising Network

The Yandex Advertising Network (YAN) is a vast ecosystem of thousands of partner sites, including websites, mobile apps, and Smart TV apps, displaying Yandex Direct ads. One-third of all conversions in Yandex Direct come from YAN, making it a critical channel for driving results. Key features include:

  • Variety of Formats: Choose from text & image ads, display banners, video ads, and mobile formats. Yandex’s Ad Builder simplifies creation, eliminating the need for a designer.

  • Behavioral and Contextual Targeting: Ads are tailored to users’ interests, online behavior, and the content of the site they’re viewing, powered by Yandex’s machine learning technology.

  • Broad Coverage: Reach audiences in Russia, Ukraine, Belarus, Kazakhstan, Turkey, and other CIS countries with 100% ad fill rates across approximately 50,000 partner sites.

  • Unique Audiences: Over 65% of YAN visitors are not part of Yandex Search’s audience, offering access to new markets.

  • Video Advertising Impact: Video ads deliver emotional, memorable clips to boost brand perception and sales, with a 1.3x higher ROI compared to TV advertising when used together.

YAN’s advanced targeting and diverse formats make it ideal for engaging potential customers and creating emotional connections with your brand.


Foundcoo’s Expertise:
Best Advertising in East Europe and CIS

At Foundcoo, we specialize in leveraging Yandex Advertising to deliver top-tier campaigns for B2B and B2C clients targeting East Europe and CIS markets. Our team of digital marketing experts combines Yandex’s powerful tools with strategic insights to:

Target Precisely

Reach audiences based on location, interests, behavior, and demographics using Yandex’s advanced algorithms and tools like Yandex.Audience for segment creation.

Optimize Campaigns

Maximize ROI across search, display, video, and mobile formats with data-driven strategies, including retargeting to re-engage users who have interacted with your site.

Drive Conversions

Deliver high-quality traffic and conversions in competitive regions like Russia, Ukraine, and CIS countries, tailored to industries such as industrial, manufacturing, and tech.

Scale Growth

Leverage our experience in Asia-Pacific and global markets, combined with Yandex’s analytics and tools like Yandex.Metrica, to create tailored advertising solutions that drive revenue growth.

As a strategic partner, Foundcoo ensures your campaigns achieve superior performance by utilizing Yandex’s full suite of advertising products, from contextual ads to video campaigns and retargeting.

Schedule a Quick Call

Book a 1-to-1 call with our account manager to learn how Foundcoo can supercharge your Yandex Advertising campaigns and help you dominate the East Europe and CIS markets.

Yandex Advertising FAQs

  • Yandex Direct is an advertising platform that enables businesses to place contextual ads in Yandex search results and on partner websites, similar to Google Ads, with tools for keyword targeting, bid management, and performance tracking.

  • The Yandex Advertising Network is a system of thousands of partner sites, including websites, mobile apps, and Smart TV apps, where Yandex Direct ads are displayed, driving one-third of all conversions.

  • As a strategic digital marketing agency, Foundcoo optimizes Yandex campaigns to reach audiences in East Europe and CIS, driving revenue growth through targeted advertising and advanced analytics.

  • Yandex provides detailed analytics through tools like Yandex.Metrica, tracking impressions, clicks, conversions, and ROI metrics. Foundcoo uses these insights to refine strategies and ensure optimal campaign performance.

  • Yandex Advertising suits businesses of all scales and industries, from small startups to large corporations, particularly those targeting Russian-speaking audiences in East Europe and CIS for brand awareness, customer engagement, or conversions.