Client: ADT Systems (Asia Pacific)

Industry: Engineering

Services Provided: New website rebuild, Social Media management (LinkedIn, Meta, YouTube), SEO & AI‑SEO, Ongoing content strategy and execution

Project Objective: Modernize ADT’s digital presence, raise brand visibility across regional technical markets, and generate qualified leads for high‑precision simulation and testing systems.

The Challenge

ADT Systems had a strong reputation in simulation and testing but was under‑leveraged digitally. Their existing website lacked conversion‑focus, their social media presence was minimal, and their content wasn’t optimized for AI‑driven search or engineering decision‑makers. Engineers, procurement leads and R&D buyers weren’t finding ADT when researching vibration/durability testing tools.

The goal: turn invisible credibility into visible authority online.

Our Strategic Approach

Foundcoo implemented an integrated growth strategy tailored to ADT’s technical buyer‑audiences:

Website Development: We redeveloped ADT’s website into a high‑performance, mobile‑optimized platform. It clearly communicated ADT’s product portfolio (vibration, acoustic, durability testing) and regional support network, with conversion‑ready layouts and industry‑focused messaging.
SEO & AI‑SEO: We analysed how engineers search — from keywords to AI‑query phrasing. We structured content for AI answer engines (ChatGPT, Gemini), applied schema markup, built topic clusters, and improved technical SEO to raise ADT’s discoverability across traditional and generative search.
Social Media Management: We manage ADT’s LinkedIn, Meta, and YouTube channels. Thought‑leadership posts, product demo videos, case‑study clips and interactive content engage the engineering community and bolster digital authority.
Content Strategy & Execution: We created mission‑driven content — blogs on system integration, video demos of test rigs, industry insights on durability testing — tailored for engineers and procurement leads.
Ongoing Optimization: Foundcoo provides continuous content updates, performance tracking, campaign optimisation, and social engagement to maintain momentum and grow pipeline.

Results & Impact

Since launching the new strategy:

Brand Visibility: ADT’s digital visibility increased significantly, boosting awareness across target technical markets.
Lead Generation: Qualified inbound enquiries from digital channels rose substantially, including RFQs for simulation/testing systems.
Digital Reach: LinkedIn followers grew, YouTube video views climbed, and engagement with engineering audiences improved markedly.
Search Efficiency: ADT’s pages began ranking for high‑intent engineering queries and appeared in AI‑driven answer boxes—extending reach beyond conventional search.

Why It Worked

The success stemmed from combining engineering‑oriented messaging with AI‑search readiness and multi‑channel digital presence. By speaking directly to engineering buyers, building a website they trust, optimizing for both humans and AI, and reinforcing presence via social channels, ADT transformed into a digitally visible partner for high‑precision testing.

Takeaway for Your Business

If you operate in a niche, technical domain—producing complex equipment or test / simulation systems—visibility and authority matter. A sophisticated website is foundational, but you must also optimize for AI‑search, engage on social media where your buyers live, and keep refining your content for real impact. Foundcoo specialises in enabling that growth model for B2B/industrial brands.

📩 Ready to explore how this could work for your business? Let’s talk.

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