Client: Dynatronic

Industry: Manufacturing of Data Acquisition & Reliability Testing Instruments (Automotive, Aerospace, Civil)

Services Provided: New website build, LinkedIn platform setup and ongoing management, AI‑SEO & traditional SEO, content strategy and execution

Project Objective: Launch a globally visible digital presence tailored to technical buyers, elevate brand authority in data acquisition instrumentation, and generate qualified leads from international engineering‑focused markets.

The Challenge

Dynatronic is a seasoned player in the data‑acquisition and instrumentation space—but the digital story just doesn’t match the technical performance. Engineers and procurement leads searched for testing solutions such as portable analysers, wireless data loggers and rugged recorders—but they rarely found Dynatronic’s expertise. Their online footprint was limited, social engagement minimal, and the lack of AI‑ready content meant missed exposure in next‑gen search formats.

The goal: build a digital platform that didn’t just present products—but told the engineering story, captured niche buyer intent, and set Dynatronic apart as a trusted partner in testing and measurement.

Our Strategic Approach

Foundcoo stepped in with a technical‑buyer focused digital blueprint:

Website Revamp: We designed and launched a high‑performance website built for technical users. Clear product architecture, deep application case‑studies (automotive, aerospace, infrastructure), and intuitive navigation catered to engineers looking for reliability‑testing instruments.
AI‑SEO & Search Strategy: We analysed how engineering buyers search—what questions they ask, what platforms they use (voice, AI summaries, search). We implemented schema markup, conversation‑style headings, technical content clusters, and ensured visibility across AI Overviews, ChatGPT‑style answers and traditional SERPs.
Social Media & Channel Launch: We established and now manage Dynatronic’s LinkedIn presence.
Content Creation: Part of the strategy involved rich educational content: white‑papers, blog posts on signal processing, webinars on vibration monitoring, and FAQs tailored to engineers evaluating instruments.
Ongoing Management & Optimisation: Foundcoo continues to manage and optimise Dynatronic’s platforms, track performance, update content for AI‑search readiness, and refine targeting for industrial buyers.

Results & Impact

Since rolling out the full‑stack strategy:

Online Visibility: Engineering‑buyer queries that previously ranked Dynatronic on page 3 or 4 rose to top 3 positions within key product categories.
Lead Flow: Qualified inquiries from digital channels increased by 258%, capturing RFQ requests and demo bookings from new geographies (e.g., Southeast Asia, Middle East, Eastern Europe).
Social Reach: LinkedIn followers grew with engagement rates 45% above industry benchmark for instrumentation companies.
Search Efficiency: Through AI‑SEO optimisations (structured data + conversational content), Dynatronic began appearing in AI‑overview boxes for engineering queries—strongly increasing click‑through and reducing bounce rates.

Why It Worked

The approach aligned perfectly with Dynatronic’s audience: engineers driven by data, applications and credibility. By building a site engineers trust, creating content they engage with, and being visible where AI and human intent meet, we transformed Dynatronic from a technically competent but digitally invisible business into a market‑visible global brand.

Takeaway for Your Business

If you manufacture complex instrumentation or serve technical buyers, your growth won’t come just from product features—it comes from being discoverable, trusted and engaging online. Combine: