Client: LHS Electronics

Industry: Industrial connectivity, cabling & networking solutions (serving sectors such as smart manufacturing, utilities, transportation)

Services Provided: Social‑media strategy & management (LinkedIn), Content creation (graphics & posts), Scheduling & community growth

Project Objective: Elevate LHS’s digital brand presence, increase engagement with industrial buyer‑audiences on LinkedIn and strengthen content‑driven authority in connectivity solutions.

The Challenge

Though LHS had veteran status in industrial connectivity with a strong physical product portfolio and distribution footprint, their social media presence and content outreach were limited. Their LinkedIn page lacked consistent content geared to technical buyers, and they weren’t fully engaging the wider audience of engineers, project managers and systems integrators.

The goal: develop a content‑driven, LinkedIn‑first channel that amplified LHS’s industry expertise and created ongoing engagement.

Our Strategic Approach

Foundcoo implemented a tailored social strategy to bring LHS’s technical story to life:

LinkedIn Channel Management: We took over the LinkedIn page, introduced regular posting cadences, built content calendars covering product insights, industry problems & solution stories.
Graphic & Content Creation: Custom graphics, infographics, and technical‑story posts were created to speak directly to connectivity engineers and infrastructure buyers.
Community Growth & Engagement: We targeted follower growth among specific roles (engineers, system integrators, infrastructure buyers), encouraged comment‑driven posts to stimulate conversation, and scheduled posts for maximum reach in APAC time‑zones.
Thought Leadership Content: We elevated LHS’s voice—publishing posts about Industry 4.0 connectivity, smart manufacturing network needs, utilities cabling systems, and other relevant topics to position them as subject‑matter experts.

Results & Impact

Since partnering with Foundcoo:

Follower Growth: LinkedIn page followers increased by 2X within the first 6 months.
Engagement: Average post engagement rose by 35% compared to previous period (more likes, comments, shares).
Content Reach: Posts with custom graphics and technical narratives reached wider audiences in target sectors, generating more connection requests from key buyer profiles.
Brand Authority: The regular, high‑quality content positioned LHS more strongly as a trusted connectivity solutions provider in smart infrastructure and manufacturing.

Why It Worked

We transformed LHS’s channel from passive to purposeful—speaking directly to engineers, buyers and systems integrators in their language. By combining structured content, graphic storytelling, and consistent scheduling for LinkedIn, LHS built a digital voice aligned with their industrial expertise.

Takeaway for Your Business

If you’re serving technical or industrial buyer audiences and want to grow your social brand presence, consider this path:
– Speak the language of your buyer (technical, problem‑solving)
– Use targeted content + graphics that convey solution value
– Build and maintain a consistent posting rhythm and targeted follower growth

At Foundcoo, we specialise in helping industrial B2B brands build digital identity and engage their audience via content and social.

📩 Ready to elevate your social presence? Let’s talk.

Book a Call With us Today