Client: DTC

Industry: Vibration‑Control & Data‑Acquisition Systems Manufacturer

Services Provided: Website development, Social‑media management, Traditional SEO & AI‑SEO, Content strategy

Project Objective: Establish DTC’s digital identity, amplify brand visibility across global test & measurement markets, and generate qualified leads via web, search and social channels.

The Challenge

DTC had an engineering‑lead product portfolio—vibration controllers (VENZO series)—but limited digital footprint. Their website presented product spec sheets but lacked optimized SEO, social presence, and AI‑ready content. Engineers and lab‑managers in aerospace, automotive and electronics simply weren’t finding DTC via digital search or social channels.

The objective: convert technical capability into online discoverability, credibility, and lead generation.

Our Strategic Approach

Foundcoo deployed a tailored strategy for DTC:

New Website Build: We created a platform that clearly communicates DTC’s engineering value—product capabilities, applications, and global service. Responsive design, optimized navigation, and lead‑capture pathways designed for technical buyers.
SEO & AI‑SEO: We implemented keyword‑clusters aligned with test‑engineering queries, added schema markup, structured content for AI‑answer engines (ChatGPT, Gemini, etc.), and improved technical SEO so DTC appears in both traditional search and emerging AI‑driven answer boxes.
Social‑Media Management: We managed DTC’s LinkedIn channel with engineering‑focused content—product demos, vibration test mode videos, case highlights—to build trust and authority.
Content Strategy & Execution: We created blog posts, application articles, video scripts and FAQ content that resonate with lab engineers and buyers, addressing test‑setup questions and decision‑making criteria.
Ongoing Optimization: Continuous performance tracking, content refreshes, audience refinement, targeting updates and conversion optimisation ensure the digital ecosystem grows with DTC’s business.

Results & Impact

Since implementation:

Search Visibility: DTC ranked within top 3 for key vibration‑controller and shaker‑test queries across targeted geographies.
Lead Generation: Qualified inbound inquiries grew by 270%—product demo requests and lab‑RFQs significantly increased.
Social Reach: LinkedIn followers rose.
AI‑Discovery: Through AI‑SEO optimisation, DTC began appearing in AI‑generated answer boxes for vibration‑testing queries, increasing click‑through from zero to ~22%.

Why It Worked

We spoke the language engineers use—structured content, credible proof, conversion‑ready architecture. We built for both humans and machines (search + AI). The result: DTC transformed from a hidden tech player into a visible, recognised partner in high‑precision testing.

Takeaway for Your Business

If you serve technical buyers with complex instrumentation, your growth depends on digital discoverability plus technical authority. A website alone isn’t enough—you need content optimized for AI, social presence, and consistent performance. Foundcoo specialises in that full‑stack growth system.

📩 Want to explore how this could work for your business? Let’s talk.

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