Insight & Articles

Welcome to our comprehensive articles hub – your go-to source for insightful perspectives from industry experts on market trends, evolving dynamics, and the intricate nuances of consumer behaviour.

Virtual Event Marketing: Top Strategies for Success

Virtual events aren’t a new concept, but when the global pandemic struck, organizations found themselves having to forgo in-person events for virtual ones. At that time, research showed that virtual events were up 1,000 percent, but event planners were still playing catch-up. Though 76 percent of event planners were going virtual, only 40 percent of those said they were knowledgeable about how to plan and execute these events.

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