Conversion Rate Optimization is a big deal and it can benefit your business in so many ways. If you’re looking to improve your conversion rates, then testing and improving is the way to go. There are a lot of things that could be improved on any website, so don’t feel overwhelmed! We hope this guide has given you some insight into how CRO works and what steps should be taken next time when making changes in your own website or app (or any other online platform).