Grow Your Ecommerce Revenue Across Asia and Beyond
From Shopify builds to full-funnel campaigns — Foundcoo helps ecommerce brands acquire more customers, convert more traffic, and retain them longer. Built for APAC. Scaled globally.
Most ecommerce brands have the same problem: traffic that doesn't convert, ad spend that doesn't scale, and marketing channels that don't talk to each other. We fix that. Foundcoo is a data-driven ecommerce marketing agency headquartered in Hong Kong, operating across Singapore, Southeast Asia, and global markets. We combine performance marketing, AI-powered automation, and ecommerce-specific CRO to turn your store into a consistent revenue engine — not a guessing game
DTC & Consumer Brands
You have a product and a Shopify store. You need the traffic, the conversions, and the repeat buyers.
B2B Brands Selling Online
You're moving from catalogue to ecommerce. You need the infrastructure, the ads, and the pipeline to support it.
APAC Marketplace Sellers
You're selling on Shopee, Lazada, Tmall, or Amazon. You need campaigns and content that perform in this market.
Whether you're a DTC brand, a B2B distributor moving online, or a marketplace seller looking for more margin — we work with you.
Built for Ecommerce Brands That Are Ready to Scale
Everything Your Ecommerce Store Needs. Under One Roof
Ecommerce SEO
- Category pages
- Product pages
- Technical architecture
We handle the full stack of ecommerce SEO — including structured data, faceted navigation, and AI-search visibility — so your store ranks where buyers are looking.
Google Shopping & Performance Max
We build and manage Google Shopping campaigns and Performance Max strategies that put your products in front of high-intent shoppers at the moment they're ready to buy. Full feed management and Google Merchant Centre setup included.
Social Commerce & Paid Social
- Meta Shopping
- TikTok Shop
- Instagram Shopping
We run paid social campaigns built around your catalogue, your audience, and your average order value. From prospecting to retargeting, every campaign is tied to revenue, not just reach.
Amazon Ads & Marketplace Advertising
- Amazon
- Lazada
- Shopee
- Tmall
We manage your marketplace ad accounts, optimise your listings, and build strategies that improve your organic rank and paid return simultaneously.
Ecommerce Email & Retention Marketing
- Abandoned cart
- Post-purchase
- Win-back
We build revenue-generating email flows using Klaviyo, Mailchimp, or your existing platform — focused on increasing repeat purchase rate and customer lifetime value.
Ecommerce Analytics & Attribution
- GA4 ecommerce tracking
- Server-side tagging
- Revenue attribution
- Custom dashboards
We make sure you know exactly which channels are driving orders — and which ones are burning budget.
Conversion Rate Optimisation (CRO) for Ecommerce
- Heatmaps
- Session recordings
- A/B testing
- Checkout flow analysis
We identify where your visitors drop off and fix it — systematically. More conversions from the traffic you're already paying for.
Ecommerce Website Development
- Shopify
- BigCommerce
- WooCommerce
- Headless
We build and optimise stores that are fast, conversion-ready, and integrated with your back-end operations (OMS, PIM, 3PL, ERP). No technical debt, no templated shortcuts.
We don't offer a one-size-fits-all package. We build a growth system around your store, your margins, and your market.
We Work Across Every Major Platform
We're platform-agnostic — we work with what's right for your business, not what's convenient for us.
Southeast Asia is not a smaller version of the West. Consumer behaviour, platform preference, payment methods, and buying cycles are fundamentally different — and most global agencies apply Western playbooks that simply don't work here.Foundcoo is headquartered in Hong Kong with active operations in Singapore.
We've run campaigns across HK, SG, Indonesia, Malaysia, Thailand, and the Philippines. We understand regional platforms, localisation requirements, and the nuances of selling in multiple languages and currencies across ASEAN.If you're building ecommerce presence in Asia, you need a partner who operates here — not one who manages your account from the other side of the world.
We Know This Market. Most Agencies Don't.
Campaigns running across HK, SG, and Southeast Asia- Regional platform expertise:
Lazada
Shopee
Tmall
Multi-language
Multi-currency
Multi-market experience
Our Ecommerce Growth Process
We don't start with tactics. We start with your numbers.
AuditWe analyse your store, your funnel, your ad accounts, and your analytics. We find exactly where revenue is leaking before we recommend anything.
StrategyWe build a channel plan and growth roadmap based on your margins, your audience, and your competitive landscape. Nothing generic. Everything tied to your specific numbers.
BuildWe set up the infrastructure: tracking, feeds, automations, integrations. This is the foundation that makes everything else perform.
Launch & OptimiseCampaigns go live. We monitor, test, and optimise continuously — with weekly reporting and clear KPIs from day one.
ScaleOnce we identify what's working, we scale it. Budget reallocation, new channels, new markets — always anchored to your ROI targets.
Real Results for Real Businesses
We measure success in revenue, not impressions.
3x More Qualified Leads
Client: EGN — APAC membership brand
APAC Digital Presence Launched
Client: Triflex — Waterproofing brand
Ecommerce case study
[Placeholder]
Ecommerce doesn't run on marketing alone. Orders, inventory, customer data, and fulfilment all need to talk to each other — and most stores have gaps in that chain that cost them money every day.We build and integrate custom middleware solutions that connect your ecommerce platform to your
Your Store.
Fully Connected.
Fewer manual processes, fewer errors, and an operation that scales without breaking.
OMS (Order Management System)
For accurate order routing and fulfilment.
PIM (Product Information Management)
For centralised, consistent product data across every channel.
3PL (Third-Party Logistics)
For real-time inventory sync and automated dispatch.
CRM
For personalised customer interactions and lifecycle marketing.
Ecommerce Marketing FAQs
-
Yes. We work as a standalone growth partner or alongside your existing team. We're happy to review what's already in place and work out where we add the most value before committing to anything.
-
Shopify is our most common platform, but we work across BigCommerce, WooCommerce, Webflow Commerce, and custom builds. We're platform-agnostic — we recommend what's right for your business model and budget.
-
Yes. We manage marketplace advertising, listing optimisation, and content across the main ASEAN platforms. We also handle Amazon Ads for brands selling on Amazon SG, AU, or globally.
-
Paid channels (Google Shopping, Meta, marketplace ads) typically show meaningful data within 4-6 weeks. SEO and email automation compound over 3-6 months. We're transparent about timelines from day one.
-
We offer standard retainer models and, for qualifying accounts, performance-linked structures. This is discussed during your initial strategy session.
Ready to Build a Smarter Ecommerce Growth Engine?
Book a free 30-minute strategy session. We'll review your current setup, identify the biggest revenue opportunities, and tell you exactly where we'd focus first — with no obligation to proceed.