Siemens PLM: Accelerating B2B Growth with LinkedIn Marketing

Oct 14

Written By Mauro Berno

Client: Siemens PLM

Industry: Engineering Software / Product Lifecycle Management

Services Provided: LinkedIn Lead Generation Campaign, LinkedIn Advertising

Project Objective: Drive qualified B2B leads and expand brand presence across the APAC region.

Our Approach

Foundcoo crafted and executed a precision-targeted LinkedIn strategy focused on both brand growth and direct lead generation:

LinkedIn Campaign Strategy: Developed industry-specific messaging and value propositions tailored to engineers, product managers, and decision-makers in the APAC region.
LinkedIn Ads: Launched sponsored content and lead-gen ads with gated assets, optimizing creative, targeting, and bidding strategies in real time.
Performance Optimization: A/B tested ad formats and refined audience segmentation to improve click-through and conversion rates week over week.

This project showcased how Foundcoo’s B2B social expertise and performance marketing approach can deliver both immediate leads and long-term brand impact — especially in complex, high-value industries like engineering software.