In this comprehensive article, we explore the key elements that contribute to authenticity in sales enablement and marketing. We delve into the importance of genuine and transparent communication, a customer-centric approach, consistency across channels, and the power of storytelling. We emphasize the significance of genuine customer testimonials, ethical business practices, personalization and customization, and ongoing relationship building.

The Foundcoo team is delighted to be named one of the most-reviewed SEO agencies in Singapore by The Manifest! We are honored to be part of this roster of talented and amazing companies locally. This award means a lot to us and proves our commitment and dedication to bringing the best solutions to our clients.

In the competitive world of B2B marketing, standing out and making genuine connections with your audience is vital. That's why infusing humanity into your B2B content is a game-changer. By understanding your audience's needs, sharing authentic stories, and using conversational language, you can build trust, increase engagement, and drive meaningful interactions. In this article, we explore the significance of the human element in B2B content and provide actionable strategies to help you create content that truly resonates. Get ready to humanize your B2B content and take your marketing efforts to new heights.

Sales and marketing alignment is a critical factor in achieving business success. When sales and marketing teams work together, they can generate more revenue, improve customer retention, and drive business growth. However, achieving sales and marketing alignment is easier said than done, and many businesses struggle to align their teams effectively. In this article, we will discuss the importance of sales and marketing alignment, provide tips for achieving it, and offer real-life examples of companies that have successfully aligned their teams. By following the advice in this article, businesses can achieve sales and marketing alignment and reap the benefits that come with it.

The next generation of leaders needs to be authentic. Such leaders are honest with themselves and aware of their unconscious competencies and incompetencies alike. To be authentic and credible leaders, they need to lead from the heart. Mindfulness is another aspect that’s vital for the next generation of leaders. This aspect energizes you to focus on the only three things one can change in life: your thinking, movement, and nutrition

The traditional digital marketing for saas companies from the 2010's ineffective. In 2022, SaaS strategies match the level of innovation found in these new services. While some SaaS growth hacking tactics may stem from more traditional marketing methods, the overall SaaS promotion strategy deserves a fresh look given SaaS b2b marketing plan is widely different.

B2B SaaS stands for business-to-business Software-as-a-Service. It encompasses cloud-based software used by businesses for various tasks, such as accounting, office productivity, customer relationship management (CRM), and other work-related activities. Companies often subscribe to B2B SaaS solutions and pay on a recurring basis, usually monthly or yearly.

Once you’ve got the right tools and you’ve decided on the right messaging for each channel, you’re ready to hit send. Congratulations! But that doesn’t mean you can just set it and forget it. To get the best results, you’ll need to analyze and optimize your campaigns. As you do so, beware of these common mistakes: Measuring the performance of each touchpoint in isolation. You may find that certain channels offer better results, and choose to double down on them.

Agile marketing is a modern concept for today’s growth-driven businesses but it’s not always easy to shift from tradition to agile frameworks – especially for older, established companies. Newer, smaller companies tend to be more agile by nature but there’s a difference between being agile-inclined and being truly agile, which means responding with speed, accuracy and effectiveness. Simply changing your mind a lot and optimisation for the sake of optimisation is not agile marketing – or, at least, it’s not effective agile marketing.

A daily standup is a short team meeting held at the start of each day, generally lasting no more than 10-15 minutes. During this short meeting, each team member quickly answers the following three questions, this format comes directly from the agile methodology known as Scrum marketing, which is based don’t the idea that teams are most effective when working on a series of short, concentrated work sessions. In Scrum marketing, these sessions are known as sprints, generally lasting anywhere between 5-21 days with key tasks assigned to each day.

As the consumer journey becomes more complex, the way brands generate and nurture leads is also changing. Instead of casting the widest net they can and hoping for the best, marketers focus more on generating high-quality leads and guiding them along the path to purchase. Thankfully, the tools and data sets we have available are also getting more sophisticated with every year that passes. As you’ll see from these 20 insightful lead nurturing statistics and charts, there’s a stronger emphasis on lead nurturing and automating as much of the process as possible.

A marketing strategy is a core pillar of every business. Moreover, Marketers that document their strategy are 538% more likely to report success than those who don’t. That’s big. Yet more often than not, the words “marketing plan” and “marketing strategy” are used interchangeably. However, there is a strong difference between the two. A marketing plan is a programme of marketing tactics. A strategy, on the other hand, is a blueprint to accomplish a specific goal (that is open for adaptation and change when needed.)

There’s a school of thought that says startups should spend as little as possible on marketing. We believe that marketing should focus on positive ROI (return on investment). If a paid media channel can profitably drive qualified users for your startup, it’d be foolish to refuse it on the basis that it’s paid for. Another reason for using paid media is to establish a cost-per-acquisition, as this will act as a benchmark to compare all other marketing activity.

Workflow automation is an approach to making the flow of tasks, documents and information across work-related activities perform independently in accordance with defined business rules. When implemented, this type of automation should be a straightforward process that is executed on a regular basis to improve everyday productivity. Workflow automation should make it easier for an organization to streamline its workflows and identify other areas that can be automated to increase efficiency. For example, some automated workflow tasks can be managing spreadsheets or emails.

According to a new marketing report from The CMO Survey from the Fuqua School of Business, 30% of those surveyed have not experienced changes to their marketing budgets, while 41% reported gains and 28% reported cuts. In general, marketers reported a 5% increase in budgets during the pandemic, and they expect digital spending to grow by 4% over the next year. For both B2C and B2B companies, the top priorities of marketers right now are building brand value and customer retention. B2B brand building matters because the brand matters.

For big and small companies alike, capturing leads and converting them into sales-ready prospects is essential for growth. Traditional marketing techniques rely on either broad, sweeping distribution or the painstaking work of identifying and categorizing an audience. This is not only inefficient, but also ineffective. By transitioning to an automated approach, you are able to better serve your customers by sending targeted content based on user behavior and interests.

A recent study showed that sales and marketing misalignment can prevent nearly 75% of leads from converting into sales. On the other hand, professional services firms can increase sales by 38% when they bring sales and marketing into alignment. So, how do you reap the benefits of alignment by getting the left hand of sales to talk with the right hand of marketing — without triggering an arm-wrestling match?

In a study by the Lenskold Group, 78% of successful marketers cited marketing automation systems as most responsible for contributing to revenue. This is a very significant statistic because it shows you that despite the time, and effort, and challenges it can take to set a complete system up, the money you will get back from it is 5, 10, 20 fold. This is the full marketing automation suites rather than the single tools. It’s quite difficult to measure exactly how using multiple single tools contributes to ROI in a large team.

Marketers do the work to build actionable buyer personas and understand customers – hopefully by interviewing customers and buyers so they have a well-rounded perspective vs. the one-off views sales gets from talking to buyers already well through their buying process.

Revenue Performance management, however, connects these traditionally siloed teams with aligned goals. The workforce – not just sales – are linked to compensation plans with a connected target. This creates a revenue engine, with different teams connected via the same incentive structure – maximizing revenue and supercharging opportunities for growth.