Insight & Articles

Welcome to our comprehensive articles hub – your go-to source for insightful perspectives from industry experts on market trends, evolving dynamics, and the intricate nuances of consumer behaviour.

Mastering Sales Strategy: 5 Proven Ways to Drive B2B Growth

Whether you have difficulty with sales and selling yourself, or you have trouble bottling up the magic that is your passion for selling your product or service to your team members, it is essential that you learn how to build an effective and scalable sales strategy for your business to ascend the growth curve.

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Virtual Event Marketing: Top Strategies for Success

Virtual events aren’t a new concept, but when the global pandemic struck, organizations found themselves having to forgo in-person events for virtual ones. At that time, research showed that virtual events were up 1,000 percent, but event planners were still playing catch-up. Though 76 percent of event planners were going virtual, only 40 percent of those said they were knowledgeable about how to plan and execute these events.

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Sales tech: The definition and benefits for B2B Selling

Sales tech is defined as a set of tools that help accelerate and enhance sales productivity by enabling sales reps to use their time and customer intelligence as effectively and efficiently as possible. Sales enablement is also a subset of sales tech which has become increasingly popular as we recognize the power of content as a tool in B2B marketing and sales; and as we get better at leveraging technology to help with buyer engagement through their journey.

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Boost Your Sales With Cialdini's 6 Principles of Persuasion

The 6 principles of persuasion that has been scientifically proven to be an effective tool to increase your sales revenue. There will be many unscrupulous people out there that would use this information to manipulate and coerce people into buying a product or service that is not needed or fit for purpose – in short con men / women.

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LinkedIn is Changing The B2B Marketing Game.

A few days ago, I trained a sales and marketing team and reviewed the alignment talking about tools that help reframe the process. We came along with how Linkedin not only influenced Marketing and Advertising but also has a considerable impact on all the B2B companies.

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Latest Sales Trends for 2020/21 You Should Know

If you're not growing, your competitors are, which means you're losing out on new business. The biggest challenge is finding strategies to help you achieve growth. You can't predict the future to find out what's the next big thing in sales. However, you can take to heart the hottest sales trends today and use them to your advantage.Knowing and understanding sales and marketing trends allows you to prepare your company for the future better.

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