Jim collins in his book, Good to Great, set out to discover what made some companies go from being good to great. He embarked on a five-year study of eleven companies whose stock returns had skyrocketed relative to their competitors. There were several important factors, but one of the most important was the type of leader who led the company into greatness.

Many consumers and companies are looking longingly to the start of the new year and for 2020 to be behind us. And although the year was a roller coaster, it provided learning opportunities and set the stage for 2021. As you set your strategy moving forward, remember these five trends for the future and consider what you can do to leverage them in your organization.

The effort to quantify CX is critically important and will only become more so. During the pandemic, interactions that were once in person became, by necessity, digital, with organizations accelerating technical transformations enterprise-wide. Every company now has to think about how to provide a stellar CX that makes use of new capabilities, like AI, real-time data, and cloud technologies, to provide a personal experience for each and every customer.

RevOps are not business strategists. They are systems strategists and data strategists and adoption strategists, but they're not business strategists. They need to be the people standing behind the business strategists at the management table who can fully internalize what the business strategy is.

So the definition that I want to give you today is something that will make it clear to everybody, and that is Revenue Operations is the team, is the team, structure, and process within your organization that allows: Your marketing team to be marketers Your sales team to be salespeople Your customer support team to be customer service people Your executive team to be executives. In other words, Revenue Operations is the operational infrastructure (starting with data, automation, and productivity tools) that enables each department to do what they do best.

Personalization messaging uses customer data like past purchases, demographics, and browsing history to tailor digital marketing to a consumer’s unique character traits. It’s so common that consumers now expect it in emails, text messages, and in-app experiences. Here are the top personalization tips in digital marketing as well as how to personalize emails, text messages, and in-app messages to retain customers and boost your brand experience.

Omnichannel is a multichannel approach to sales that focus on providing seamless customer experience whether the client is shopping online from a mobile device, a laptop or in a brick-and-mortar store. Omnichannel gives your B2B customers a unified experience no matter what digital device or platform they are using. It follows that as B2B buyers have become accustomed to Omnichannel e-commerce in B2C, they also want and expect a seamless and consistent B2B experience, the demand is there.