MBS is an acronym for Marketing, Buyer, and Sales, a three-pronged relationship that is at the heart of shifting a company’s focus from data to people. We position the Buyer in the center between our Marketing strategy and our Sales plan, as both must act harmoniously to give the customer the best possible experience. MBS is driven by process.

We help Marketing and Sales teams create the inspiration, space, and participation that unlocks a whole new level of performance. We don’t do this with posters and powerpoint. Instead, we start with an invitation—a chance for teams to pilot new ways of working and eliminate Marketing and Sales divisions that have been standing in their way for years. In successive waves of disciplined experimentation and learning, teams have the ability to methodically align their narrative. Along the way, we offer advice, facilitation, and guidance.

• Marketing and Sales Alignment

  Blending your sales and marketing team is a fantastic way to grow your business and scale it beyond what a separate sales and marketing team is capable of, in addition by moving sales and marketing into a single department, you’ll be able to uncover unique insights into the sales process, fine-tune and optimize your sales and marketing strategies, as well as grow new business opportunities and increase revenues.

  A fully aligned, hybrid sales and marketing team puts your organization in the best position to extract the most value from prospects and customers and this will be a foundation to make sure that you are growing your business.

• Sales Enablement and Playbook

  A sales team cannot indeed perform at its maximum without a sales playbook. The sales playbook contains everything your team needs to successfully close deals. This includes target prospects, buyer personas, common pains and problems, call scripts, email templates, discovery questions, sample presentations, and competitor info.

  Reps use this information to understand the best practices, strategies, tactics, and tools that they can use to close deals.

• Marketing and Branding Strategies

  How big market that you’re operating in is, how many competitors exist and what the trends are impacting your market. Our studies comprehensively will give you a clear picture of what strategy to pursue and how to position your offering so that you can maximise market share.

  How to enhance your brand’s vision in the world, who your target consumer is, and how you’ll position your brand. At the most basic level, “brand” signal value to consumers that gives them a reason to pay the price you’re asking, Whithout a brand, your product is in essence a comodity. This work will help you stand out from your competitors in a way that’s memorable